Helping Startups & Founders Execute
Strategic GTM Plans
Marketing Strategy
Define KPIs, and goals tied to marketing spend and receive strategic paid and organic campaign channel recommendations
Brand Identity
Clarify your brand message to effectively communicate your unique value proposition and build alignment across all touch-points
Execution and Implementation
Source and connect vetted talent including designers, copywriters, and channel specialists to deliver on your plan
Gwen Murray
Fractional CMO & Marketing Strategist
20+ years marketing experience from Fortune 500's to scrappy startups.
I develop strategic marketing roadmaps that drive qualified traffic, generate high converting leads, and create a full-funnel brand message to hit your revenue goals.
Company experience includes Amazon, L'Oreal, Sony, ISSA, Staples, and Shyft Technologies.
What People Who Work With Me Say
“Gwen came to the table with great ideas, and she pushed the teams to think creatively to solve complex problems. She has a deep knowledge of marketing, marketing tools, and technology."
- Rich Brown, CIO @ISSA
A dedicated marketing leader skilled at analyzing a problem, distilling the facts, creating a plan, and executing. Gwen knows how to manage strategy, content, digital advertising, attribution, brand, and more.”
- Brett Patrontasch, CEO @Shyft Technologies
"Gwen is an amazing marketer and leader. Her insight from a marketing perspective made us look at our customer base and customer types much differently which helped our campaigns and outreach.”
- Frank Aguilar, Head Of Design @Boom and Bucket
“She was a master at juggling the changing demands and rapid shifts in direction that come with fast growing company. She leveraged past experiences to test and refine the strategy and operations.
- Marci Chapman, VP of eCommerce @ISSA
Let's Start Building!
gwen@upandtotherightsolutions.com
www.upandtotherightsolutions.com